Kategorie: Organizacja i zarządzanie , Szkoły policealne. Szkoły wyższe

Isbn: 9781119576433

Ean: 9781119576433

Liczba stron: 656

Format: 20.5x25.5cm

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

Oprawa: miękka

Wydawca: Wiley