Kategorie: Wydawnictwa naukowe i popularno-naukowe

Isbn: 9781119483359

Ean: 9781119483359

Liczba stron: 180

Format: 14.5x22.5cm

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" ?Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." ?Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" ?Rebecca Lieb, Analyst, Author & Advisor

Oprawa: twarda z obwolutą

Wydawca: John Wiley & Sons