Kategorie: Ekonomia , Wydawnictwa naukowe i popularno-naukowe , Biznes, Ekonomia

Isbn: 9780141984810

Ean: 9780141984810

Liczba stron: 580

Format: 12.5x19.5cm

Most history is hierarchical: it's about popes, presidents, and prime ministers. But what if that's simply because they create the historical archives? What if we are missing equally powerful but less visible networks - leaving them to the conspiracy theorists, with their dreams of all-powerful Illuminati? The twenty-first century has been hailed as the Networked Age. But in The Square and the Tower Niall Ferguson argues that social networks are nothing new. From the printers and preachers who made the Reformation to the freemasons who led the American Revolution, it was the networkers who disrupted the old order of popes and kings. Far from being novel, our era is the Second Networked Age, with the computer in the role of the printing press. Once we understand this, both the past, and the future, start to look very different indeed.

Oprawa: miękka

Wydawca: Penguin Books