Kategorie: Historia Ameryki , Publicystyka, esej zagraniczny , Historia ekonomii i gospodarki. Ekonomiści. Przedsiębiorcy , Organizacja i zarządzanie , Biznes, Ekonomia

Isbn: 9780552176231

Ean: 9780552176231

Liczba stron: 326

Format: 11.0x18.0cm

In the same irreverent style that has made him one of the world?s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can?t match. And he reveals how you can apply the lessons of their ascent to your own business or career. 

Oprawa: miękka

Wydawca: Penguin Books