Kategorie: Biografie , Historia ekonomii i gospodarki. Ekonomiści. Przedsiębiorcy , Historia techniki i przemysłu. Inżynierowie, technicy i przemysłowcy , Informatyka. Cybernetyka. Komputery , Biznes, Ekonomia

Isbn: 9780753540633

Ean: 9780753540633

Liczba stron: 532

Format: 13.0x20.0cm

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world?s largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world?s second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company?s philosophies and user-friendly ethos, to ?iPod moment? and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

Oprawa: miękka

Wydawca: Ebury Press