Kategorie: Historia Litwy, Łotwy, Estonii , Historia Polski 1990 , Finanse , Marketing. Badania marketingowe , Organizacja i zarządzanie , Globalizacja , Wydawnictwa naukowe i popularno-naukowe

Isbn: 9788375252484

Ean: 9788375252484

Liczba stron: 218

Format: 17.0x24.0cm

The aim of this study is to explore the impact of globalziation processes on selected areas of accounting, management and marketing in Poland and Lithuania. It offers analysis of the present situation in these countries with regard to participation in globalization processes - accelerating as a result of entry to the European Union - and presentation of the authors' observations, experiences the findings of empirical research. From foreword

Oprawa: miękka

Wydawca: Wydawnictwo Uniwersytetu Łódzkiego