Kategorie: Ekonomia , Język angielski , Szkoły policealne. Szkoły wyższe , Biznes, Ekonomia

Isbn: 9788326415876

Ean: 9788326415876

Liczba stron: 224

Format: 17.0x24.0cm

Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: ? Company and market structure ? Recruitment process and employee motivation ? Market research, production and pricing policy ? Advertising and promotion ? Sales and distribution ? International trade and globalization ? Transport and logistics ? Business growth ? Customer rights Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.

Oprawa: miękka

Wydawca: Wolters Kluwer Polska